Beyond the Hype: Lessons from a Beauty Blogger

My tips and realities of the beauty blogging industry, based on 14 years of my own experience

PR companies are just the messenger. Be on good terms with them, and you’ll be in on brands’ events/influencer lists.

Saying “yes” in an RSVP but not turning up last minute is a big no-no. You will be black-listed!

You need to provide more than just unboxing videos or feature gifted products. Move away from giving only on-the-surface type of product “reviews” because you need to establish yourself as a thought leader—it’s not a popularity contest in the long run.